Case study

Launching a challenger fencing brand

A direct-to-consumer brand for Australia's largest fencing hire business
UX Design & Web Development
Paid Search
Search Engine Optimisation
First assessing user requirements, we collaborated with our client, ATF  Services, to establish naming, produce a set of comprehensive brand concepts, colour palettes, and UX  designs for a new business unit they were launching. Once satisfied, our team produced brand assets, and developed a website on Shopify based on a custom theme in a matter of weeks. By using Shopify, we enabled the client to mitigate their risk when it comes to site security and managing the integrity of the site framework. Once the site was developed, our copywriters and illustrators produced relevant digital assets and optimised the site for local search engine optimisation.
Since launching, our client, ATF  Services, has been satisfied with the roll-out of the brand, management of paid search campaigns and design and layout improvements that we continually implement as seen fit to grow sales.

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